Master Metrics

      Master Metrics

        Article Summary

        Master Metrics enables you to create reports on:

        • Number of Leads created per month per sales rep;
        • Conversion rate per acquisition source per month this year;
        • Conversion rate per Pipeline stage;
        • and so much more.

        What you'll need:


        • Go to and create your free account.


        • Start creating metrics and add them to your Dashboard.

        Dashboard Examples

        Let's say you have the following Opportunity Statuses in your sales pipeline:

        • Interested;
        • Meeting;
        • Proposal;
        • Sales.

        You could set up the following dashboards:

        1. Showing the number of Leads per status per month


        1. Showing, out of all the "Interested" leads in your pipeline each month, the number of Leads who agreed to meet with your team, the number of proposals your team sent, and how many deals your team closed. At the bottom, you can also see conversion rates based on the number of "Interested" Leads.


        The above dashboards could also display daily, monthly, quarterly, or yearly data or be divided by Rep., Lead Source, or any Custom Field you care about.

        Master Metrics Help Documentation

        For more information about Master Metrics and this Integration, please visit their website.

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