Prospecting is the initial stage of the sales process. It is the activity of turning a prospect (a target who may not know who you are) into an opportunity. Once you have an opportunity, you can then turn them into a customer.

Sales prospecting is the act of sales reps reaching out to leads in the hope of creating sales opportunities. Prospecting can refer to marketing tactics, cold calls, email campaigns, and other ways to nurture leads. It also encompasses researching leads and categorizing them based on their likelihood to convert.

Close has a number of prospecting integrations to help you save time by automating the process of researching or finding your leads and categorizing them into buckets or lists. Read on for more information.

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