Lead statuses

Defining Lead Statuses

Lead Statuses represent a Lead's current relationship to your company. You will notice that we have pre-loaded some commonly-used Lead Statuses into your Close account as examples. These can be changed to reflect your team’s specific sales process.

Lead Statuses

Lead Statuses

Close Pro Tip: Learn how to Create a Sales Process

Are you still developing your sales process? If your answer is yes, we recommend starting out with high-level Lead Statuses. As you build out and refine your sales process, you can update your customizations to reflect the changes.

Check out these helpful blog articles about building a sales process:

Example Outbound Statuses:

  • Potential: A Lead that may or may not have been contacted, but no meaningful discussion has taken place.
  • Interested: A Lead that has been contacted, and has expressed initial interest, but not been qualified.
  • Qualified: A Lead that is qualified to purchase the organization's products or services.
  • Customer: A Lead that had purchased your products or services
  • Not Interested: A Lead that has expressed a lack of interest in your product or services.
  • Bad Fit: A Lead that has been deemed not a good fit for the organization's products or services.

Example Inbound SaaS Statuses:

  • Trial: Leads that are currently in a free trial for a product
  • Trial Expired: Leads that completed a free trial but never converted.
  • Customer: A Lead that is a current customer of your service.
  • Canceled: A previously paying customer that canceled the service.
  • Bad Fit: A Lead that has been deemed not a good fit for the organization's services.

For Inbound + Outbound sales the two example Statuses can be combined.

Creating Lead Statuses

To add or edit a Lead Status in Close, click on your name in the top right corner of your account then select Settings > Lead Customization > Statuses.

If you are renaming a Lead Status that already has Leads assigned, they will automatically be updated with the new status. Don’t forget to update your Smart View search queries to match the new Lead Status!

To reorder your list, simply drag and drop the Lead Statuses names into the correct order.

Creating Lead Statuses

Creating Lead Statuses

Deleting Lead Statuses

To delete a Lead Status, navigate to the Lead Customization > Statuses section under Settings again. Click the trash can icon next to the Lead Status to delete. If there are Leads currently assigned to the Status you are deleting, Close will prompt you to select a new Lead Status to assign. Select the new Status from the dropdown menu and click ‘confirm.’

Deleting Lead Statuses

Deleting Lead Statuses


Related Articles

Think about the type of reporting your team will need before customizing your statuses:

Status Change Report

Lead statuses


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